The New Professionals

Today, me and some of my CreComm peers held a mock news conference at Red River College. I can't disclose any details of our announcement for fear of anyone reading this may misunderstand and actually think the content of our announcement was something that was actually taking place. Needless to say, it was a very fun event that put our institution in a very positive light.

The Public Relations majors (of which I am a part of) all did exceedingly well in their preparations, and designed two exceptional media kits. A lot of work went into both of them and it showed. The Media Production majors handled their camera equipment very well, and did a fine job of setting up in the limited amount of time they had. Last, but not least, the Journalism majors stepped up to the plate and asked very thoughtful questions. They are bound to write great stories using the quotes provided to them by "our representatives" of the College who stood in for their real-life counterparts today.

Cheers! to everyone who had a hand in making this "event" run smoothly today, and for CreComm existing in the first place to make our communications training possible.

PR Newsonline: All the News That's Fit to Post

Not a day goes by when I don't sit back and wonder at the awesomeness (not a word I use often) of the Internet; particularly, search engines.

In a few short weeks I will be conducting a presentation for my classmates and awesome instructor she's entitled, "PR In the News." In this assignment, students take a current events topic from the news that relates to Public Relations in some way and discuss it in front of the class–complete with a slideshow. As my presentation date draws nearer (Dec. 6), for fun I typed "pr news" into my Google search engine. Lo and behold, what appears before me at the top of the list?

PR Newsonline.

Why it had never occurred to me to type these two short words into Google I'll never know, but it appears I've discovered a great resource. PR Newsonline is the online version of PR News' print version. Articles on Public Relations abound and there is even a video window called PR News TV where professionals in the industry give short interviews about their profession or area of interest.

You can gain access to PR Newsonline's content via a simple exchange of your name, address, and email.

This is a site I'll be returning to on a regular basis.

The Potash Party Hangover

transplant v 1 transfer, move, remove, shift, relocate

Saskatchewanian n 1 an individual who resides in the Province of Saskatchewan in Canada

The above is meant as a reference for the disclosure I am about to make. Are you ready?

I, Greg Berg, am a transplanted Saskatchewanian living in Manitoba.

Whew, I'm glad I got that off my chest. Now that we've recovered, and I've stated my bias, please allow me to continue.

I share my birthplace of Esterhazy with acclaimed Canadian author, Guy Vanderhaeghe. My hometown is a simple, quiet place. The people who live there are cut from good cloth: they are friendly, supportive, act with good intention, and live within optimistic norms. Other than the farmers whose agricultural endeavours stretch as far as the eye can see, there is another staple of business that contributes by and large to keep the community afloat. Esterhazy practically sits on top of one of the largest potash deposits in the world. Esterhazy is a mining town.

The potash business in Saskatchewan has been a focus in the news lately and I had to weigh in. I grew up within a stones throw of this impressive mineral deposit, and I've seen the tailings mound grow higher year after year. The potash business is booming, and for a good reason. Our agricultural system is expected to do more with less. Fertilizers are replacing nutrients in the soil that would naturally be replaced over time. We need our arable land to recover faster in order to get the next crop in the ground. Land and soil have basically become a medium to shore up a plant's root system; chemicals do the rest. So far, demand has yet to outstrip supply. But one thing is for sure, potash is big business.

At issue is the Canadian Governnment's recent decision to halt the takeover bid by BHP Billiton of Potash Corporation of Saskatchewan (see History 1989). At first I thought it was all about keeping a company "Canadian," until you can see that PCS had once been a Crown Corporation. As Potash Corp is now publicly traded, one can't even say this company is Canadian owned even if its headquarters are in Saskatoon.

Now, Prime Minister Stephen Harper is preparing talk of revisiting the Investment Canada Act. I find this interesting as this document was written in 1985 during a period when the Progressive Conservative's (a precursor to the Conservative Party of Canada) were leading the country under former Prime Minister Brian Mulroney; Canada appeared to be "open for business" in 1988. Could it be that the Investment Canada Act was tidily written to allow easy progression of NAFTA? If so, I guess it was just a matter of time before another country other than the U.S. stood up and took notice.

Being as fertilizer is such an integral part of modern agriculture, I guess the time is now. There will be a lot of debate that will come out of this decision – its merits and demerits – but history will be the ultimate decider.

Of Ducks and Death

Just when a decision was made finding Syncrude responsible for the deaths of approximately 1,600 ducks in April 2008, the company finds itself under the lens once again only five days after the decision was handed down. On October 27, another Syncrude tailings pond dealt a death blow to 230 ducks in the Athabasca oil-sands production area of Alberta.

This is a shameful event, and in the least, incredibly bad timing for Syncrude.

From a Public Relations POV, Syncrude's CEO, Scott Sullivan, has reacted by holding a news conference and issuing a statement regarding the tragedy. He also revealed the unfortunate news that the death toll would likely rise, (as he himself updated the number of birds euthanized to 330) saying, "I think we need to engage the scientific community and we need to understand what role weather played in this event, and any other factors that made this different." – Syncrude has claimed that an occurrence of freezing rain in the area forced the ducks to land in order to avoid the poor flying conditions.

Sullivan's admission that there is a need to engage the scientific community so events like this are not repeated is appropriate, but I would like to know the level of involvement science played in determining Syncrude's existing barriers. Other companies have had success in preventing this from happening. The question now for Syncrude is whether or not its deterrent methods were being properly deployed.

If Sullivan is going to be as forthcoming as he says he will be about revealing where Syncrude can improve, maybe ducks won't need to die such horrible deaths in the future. Due to society's thirst for fuel, it's an unfortunate reality that oil sand extraction in Alberta isn't leaving any time soon.

Pardon me whilst I run past you naked...

I really wanted to write a clever title like, "Streakers In Sneakers" for this blog post, but alas, in many cases the folks I saw in the photos I collected (most of which by Getty Images and Associated Press) were not wearing any. But, I'm sure the above title grabbed your attention just the same.

Now, I'm no prude, but I have to say the people above known as, "streakers," are a hard group to peg. Clearly they are trying to draw attention to a movement, idea, company--or maybe just themselves--and nudity always grabs a headline, but what does that say about us? Okay, maybe I am a prude.

This subject came to the forefront of my attention because a man in the U.S. decided to streak a Democratic Party rally where President Barack Obama was speaking. Juan Rodriguez took up a challenge by a web company, BattleCam.com, that offered to pay $1,000,000 to anyone who would streak the U.S. President with its website written across his or her chest. He or she also had to yell out the website's name a half-dozen times.

Truly we are witnessing desperate measures in a depressed American economy.

Now, a person can easily counter with, "People are talking about BattleCam.com now, right? There is truth in this, but I question the level of dialogue that will surround this company in the long run. I liken it to fireworks going off in the middle of the afternoon. A limited number of people will witness it, and the timing will (hopefully) be seen as inappropriate.

There will always be an audience for the goofy and absurd, but I worry that this mindset is entering areas where respect and decorum used to exist.

Triumph In the Jungle

I first heard about Ingrid Betancourt in a 2004 documentary on CBC's The Passionate Eye called, The Kidnapping of Ingrid Betancourt. Her story saddened me in that there was no resolution at the end of the story. At the time CBC aired the production, two years after she had been kidnapped in 2002, Betancourt was still being held captive by the FARC (Revolutionary Armed Forces of Columbia) Many believe it was her progressive views, and her running as the OXYGEN- Green Party candidate during the presidential campaign, that led to her disappearance three months before the Columbian elections were held.

Betancourt was freed this past July in a daring move to release her and 14 other hostages that were still being held captive. She had now been missing for over six years. When I heard of her freedom in the news, my memory brought me back to how I had felt after watching The Passionate Eye documentary. Her story finally had a positive conclusion.

Betancourt has written a book about her ordeal called, Even Silence Has An End. My one complaint is that the book's release has come when I cannot dedicate the time I would need to delve into its 544 pages. Red River College is my mistress at present. There are simply too many assignments to do, and assigned books to read, that a pleasure read (if this book could even be so called) is not possible. I will buy it, but the book will have to patiently wait.

The fact that Betancourt has beaten the odds and came out alive in this horror story is a testament of her determination to live. A happy ending to this story shouldn't have taken six years to be written, but I'm glad it has finally come.

Newsweek Is Weak

I'm not a die-hard political follower, but there is one publication that I like to digest on a regular basis. Weekly, even. I've tried Macleans magazine this past year, but for some reason it never really grabbed my attention. One magazine that has been able to overcome my erratic attention span is Newsweek.

Newsweek was launched in 1933 by a group of U.S. stockholders. In 1961, The Washington Post Company purchased Newsweek and has held onto it for the past 49 years.

Until the Post revealed last week that it sold Newsweek for $1 this past summer.

Newsweek's total liabilities were in excess of $47 million, so don't run out with your bag o' loonies trying to source out a deal. This venerable magazine is worth a lot more in my opinion as at least an introduction for many people into the larger issues facing our world. American politics can be very entertaining as well. I only wish their influence was curbed a little bit more so the rest of the world didn't have to worry about the possibility of an ex-Alaskan governor controlling arguably the most powerful nation on the planet.

I hope Newsweek can sort out its financial troubles in order to stay afloat. There's no real enemy here, it's just the state of the magazine market in 2010. Until the day comes when we are comfortable enough to read everything online (or magazines become solely a subscription market), a magazine's publication costs will always threaten its bottom line. Newsweek's $5.95 per issue cost doesn't help its situation either and the reason why I've been a subscriber for the past three years. When you're trying to print a quality magazine every week in a declining ad market, I guess you can sometimes shoot yourself in the foot. I suppose the commentary of contributors Fareed Zakaria, Jonathan Alter, and George F. Will don't come cheap; nor should they. They are worthwhile investments to their institution, journalism. Jon Meacham, Newsweek's editor, has left the magazine to pursue other interests, leaving behind some large shoes to fill. His insight into the week's events were always thoughtful and intelligent.

There is still hope though I guess. Journalistic opinion need not lie in publications on the newsstand. There are always the likes of small "r" Republicans to fill in the gaps left behind.