Wednesday, November 24, 2010

"Don't Fear the Dreamweaver"


The pace of learning software can be a bit stressful at times, but it's important to remember that there are always resources outside the classroom to help you if you need them. When learning something as formidable as website design, never forget to search the Internet, that repository of which you ultimately plan to build for.

There are scores of websites on the Internet that offer free advice, techniques, and tips on the basics of Adobe's Dreamweaver. Here are a few of them:


There is another site called lynda.com that provides some free tuorials, but this is a fairly established site and it is primarily a pay-for-use service. I hope at least one of these sites turns out to be useful for you in the Dreamweaver learning process.

Thursday, November 18, 2010

The New Professionals


Today, me and some of my CreComm peers held a mock news conference at Red River College. I can't disclose any details of our announcement for fear of anyone reading this may misunderstand and actually think the content of our announcement was something that was actually taking place. Needless to say, it was a very fun event that put our institution in a very positive light.

The Public Relations majors (of which I am a part of) all did exceedingly well in their preparations, and designed two exceptional media kits. A lot of work went into both of them and it showed. The Media Production majors handled their camera equipment very well, and did a fine job of setting up in the limited amount of time they had. Last, but not least, the Journalism majors stepped up to the plate and asked very thoughtful questions. They are bound to write great stories using the quotes provided to them by "our representatives" of the College who stood in for their real-life counterparts today.

Cheers! to everyone who had a hand in making this "event" run smoothly today, and for CreComm existing in the first place to make our communications training possible.

Wednesday, November 10, 2010

PR Newsonline: All the News That's Fit to Post


Not a day goes by when I don't sit back and wonder at the awesomeness (not a word I use often) of the Internet; particularly, search engines.

In a few short weeks I will be conducting a presentation for my classmates and awesome instructor she's entitled, "PR In the News." In this assignment, students take a current events topic from the news that relates to Public Relations in some way and discuss it in front of the class–complete with a slideshow. As my presentation date draws nearer (Dec. 6), for fun I typed "pr news" into my Google search engine. Lo and behold, what appears before me at the top of the list?


Why it had never occurred to me to type these two short words into Google I'll never know, but it appears I've discovered a great resource. PR Newsonline is the online version of PR News' print version. Articles on Public Relations abound and there is even a video window called PR News TV where professionals in the industry give short interviews about their profession or area of interest.

You can gain access to PR Newsonline's content via a simple exchange of your name, address, and email.
This is a site I'll be returning to on a regular basis.

Thursday, November 4, 2010

The Potash Party Hangover


transplant v 1 transfer, move, remove, shift, relocate
Saskatchewanian n 1 an individual who resides in the Province of Saskatchewan in Canada


The above is meant as a reference for the disclosure I am about to make. Are you ready?

I, Greg Berg, am a transplanted Saskatchewanian living in Manitoba.

Whew, I'm glad I got that off my chest. Now that we've recovered, and I've stated my bias, please allow me to continue.

I share my birthplace of Esterhazy with acclaimed Canadian author, Guy Vanderhaeghe. My hometown is a simple, quiet place. The people who live there are cut from good cloth: they are friendly, supportive, act with good intention, and live within optimistic norms. Other than the farmers whose agricultural endeavours stretch as far as the eye can see, there is another staple of business that contributes by and large to keep the community afloat. Esterhazy practically sits on top of one of the largest potash deposits in the world. Esterhazy is a mining town.

The potash business in Saskatchewan has been a focus in the news lately and I had to weigh in. I grew up within a stones throw of this impressive mineral deposit, and I've seen the tailings mound grow higher year after year. The potash business is booming, and for a good reason. Our agricultural system is expected to do more with less. Fertilizers are replacing nutrients in the soil that would naturally be replaced over time. We need our arable land to recover faster in order to get the next crop in the ground. Land and soil have basically become a medium to shore up a plant's root system; chemicals do the rest. So far, demand has yet to outstrip supply. But one thing is for sure, potash is big business.

At issue is the Canadian Governnment's recent decision to halt the takeover bid by BHP Billiton of Potash Corporation of Saskatchewan (see History 1989). At first I thought it was all about keeping a company "Canadian," until you can see that PCS had once been a Crown Corporation. As Potash Corp is now publicly traded, one can't even say this company is Canadian owned even if its headquarters are in Saskatoon.

Now, Prime Minister Stephen Harper is preparing talk of revisiting the Investment Canada Act. I find this interesting as this document was written in 1985 during a period when the Progressive Conservative's (a precursor to the Conservative Party of Canada) were leading the country under former Prime Minister Brian Mulroney; Canada appeared to be "open for business" in 1988. Could it be that the Investment Canada Act was tidily written to allow easy progression of NAFTA? If so, I guess it was just a matter of time before another country other than the U.S. stood up and took notice.

Being as fertilizer is such an integral part of modern agriculture, I guess the time is now. There will be a lot of debate that will come out of this decision – its merits and demerits – but history will be the ultimate decider.